At the vibrant heart of Zosisfod beats the vision of Syrelia Zephorin, a beauty artisan and advocate for radiant storytelling. From her atelier of inspiration nestled at 2794 Yorkie Lane, Savannah, Georgia 31405, Syrelia has cultivated more than a brand—she’s nurtured a haven where innovation meets elegance. With charm as her compass and experience as her palette, Syrelia has built Zosisfod into a radiant destination for spotlight stories, beauty rituals, and cutting-edge skincare discoveries.
The Heartbeat of Savannah Beauty
In the cultured hum of Savannah—where Spanish moss drapes the oaks and art pulses through every street—Syrelia Zephorin found her muse. From a young age, she was the child who blended creams from her mother’s vanity, her fingers tinting lip balm with hibiscus petals harvested from their backyard. Born and raised in Georgia’s sun-kissed coastal gem, she developed skincare rituals shaped by Southern summers and honest conversations across generations.
“To me, beauty is storytelling,” Syrelia often reflects. “It’s our skin, our rituals, our resilience.” Her formative years weren’t wrapped in commercial glamor but grounded in honest care—rituals handed down under the lacey shade of family porches. From whipping up aloe masks to repurposing peach seed oil from local markets, her sense of beauty was built not only on results, but on reverence—a value she continues to champion in Zosisfod’s core values.
A Vision Gilded with Purpose
After studying cosmetic chemistry and storytelling at Savannah College of Art and Design, Syrelia launched her journey professionally, but her mission refused to be confined to products alone. The makeup artist-turned-entrepreneur recognized the industry needed more than skill—it needed soul. Something more than technique. Something sacred. An invitation to connect. That intention manifested as Zosisfod, a brand that would celebrate beauty as alike a craft, a communion, and a celebration.
Founding Zosisfod
By 2019, Syrelia returned to her family’s bay-windowed home in Savannah’s charming west end. There, she envisioned more than a collection—she imagined a culture of care. With a clear purpose and the smell of camellia oil in the air, she transformed a sunroom into her first product studio. What started as a modest blog of morning skincare rituals and pro tips blossomed into a dynamic platform exploring not just what to wear, but why we apply it—and how it makes us feel.
Today, Zosisfod operates Monday–Friday: 9 AM–5 PM EST from 2794 Yorkie Lane. Syrelia is hands-on—infusing heart into everything from spotlight interviews to skincare trend curation. Her team, affectionately called the “Glow Guild,” mirrors her philosophy of thoughtful innovation.
For tailored questions or artistry inquiries, connect anytime at [email protected].
Beyond Technique: The Art in the Details
Zosisfod isn’t just about trends—it’s about technique with intention. Inspired by Savannah’s enduring elegance, Syrelia explores makeup that’s mindful and skincare that’s intuitive. You’ll often find her showcasing beauty that stems from care rituals: satin moisturizers for humid summer evenings, magnolia-infused setting mist for gentle toning, or candle-lit tutorials on ceremonial blush application. The goal isn’t perfection—it’s presence.
As she notes in one archived column, “Every brushstroke tells a story. Every serum is a serenade.”
And when asked what innovation means to her? Syrelia smiles with grace and says, “It’s not just about new—it’s about true.”
Rooted in Connection
One of the most remarkable aspects of Syrelia’s leadership is her invitation to connect emotionally. Under her guidance, Zosisfod became not merely a brand but a gathering space—a kind of digital front porch where transformation meets tenderness. Through features like Support & Connect, readers can share their stories and insight, building beauty not just on faces but between hearts.
Her staff often describes her rare ability to transform the personal into the profound. Whether featuring a grandmother’s 1970s lipstick trick or spotlighting a skin-baring journey of self-love, Syrelia leads Zosisfod readers gently through emotion and elegance alike.
Charming Routines, Grounded Ideals
In a world bustling with fleeting trends, Syrelia holds fast to timeless rituals and inclusive representation. Some of her favorite touches?
- Sunday Steeping: Herbal facial steams using Georgia-grown lemon balm and eucalyptus—rituals shared by her aunties.
- Pigment Play: Mixing eyeshadow hues inspired by Savannah sunsets and Spanish tile roofs.
- Pocket Mirrors: Hand-painted additions inspired by stories collected from women across the Southeast.
Each detail reflects the charming ethos at Zosisfod’s core: Beauty doesn’t demand—it invites.
Regional Beauty, Universal Meaning
Being based in Savannah allows Syrelia’s voice to remain both local and lyrical. She draws inspiration from neighborhood bakeries, garden brunches, and strolls along the Riverwalk—all infusing Zosisfod’s collections with warmth. Georgia’s shifts in humidity and flora, for instance, inspired her recent research into seasonal skin adaptation and adaptive formulation.
This regional lens keeps her grounded, but her reach has expanded through partnerships, story series, and a devoted reader community spanning fashion stylists, skincare beginners, and beauty professionals alike. And those who knock are never met with gates—they’re met with gratitude.
What’s Next? The Unfolding Story
Syrelia is currently exploring an editorial feature titled “Botanical Blues & Glowing Greens”, a love letter to conscious ingredient sourcing and color theory in seasonal makeup. She’s also developing “Story in a Serum”—a packaging concept that lets customers submit a personal story woven into their skincare purchase, making beauty deeply personal again.
But above all, Syrelia remains true to her innovation roots—not in chasing what’s next, but in dreaming what’s meaningful. Each shimmer jar, each routine, is a poem in progress.
The Glow Behind the Curtain
What makes Syrelia glow? She credits the meditative swirl of creams, the smell of lavender under a Georgia moon, and conversations with women on park benches. A true Southern innovator, she infuses each part of Zosisfod with reverence and balance. A blend of technique and tenderness.
Beauty to her isn’t about following perfection—it’s about following curiosity.
“Let your boldness be soft,” she often says, “and your softness be bold.”
To see these values unfold across Zosisfod’s mission, dive into our Core Values collection—an ever-growing compass of what matters most to our founder and our future.
Let’s Connect
If you’re ever in Savannah, stroll down Yorkie Lane between 9 AM–5 PM, Monday to Friday—you might catch the scent of fresh jasmine and hear laughter spilling from the windows of 2794, where ideas are always blooming. Otherwise, reach out by phone at +1 912-675-9429 or email Syrelia directly by writing to [email protected].
Because here, beauty begins with a hello—and Syrelia can’t wait to say it.